Ross is recognized as the leading fly reel manufacturer in the world. Our personal commitment to quality, innovation and customer support has resulted in our products being honored with more industry awards than any other fly tackle manufacturer! When you expect a reel to last a lifetime, the company you buy it from better still be in business when your reel needs service. This year marks our 35th year of manufacturing world-class fishing tackle. With more than three decades of award-winning history, you can be confident that a Ross reel purchased today will be supported for a lifetime of use and enjoyment.